What is Glow Recipe?

Watermelon, juicy and glowy; do those keywords ring any bells? Why it’s Glow Recipe of course! Glow Recipe is probably one of the most viral, internet buzz worthy and glow skin loving skincare brand’s of this decade! Their latest launches constantly go viral on TikTok and one of their most popular best-selling products, the Watermelon Glow Sleep Mask, is constantly selling out ever since its debut in 2017. It’s easy to see why this innovative skincare brand is making new waves in the beauty industry through its fruit forward ingredients and Korean inspired philosophy on skincare. Let us take you on a crash course about Glow Recipe and why it has become a beloved staple for so many beauties.

Today Korean beauty is at the forefront of the massive beauty global industry. Before their debut in 2011, very little was known about k-beauty; it was expensive and often very difficult to come by. But its rapid rise in popularity gained traction and paved the way for many new brands today. Now, k-beauty is easily accessible and available even at your local drug store. One brand at the forefront of the k-beauty inspired movement is Glow Recipe.

What inspired Glow Recipe?

Created in 2014 as a small and curated e-commerce store spotlighting a few of their most favorite Korean beauty gems from South Korea, founders and CEO’s Christine Chang and Sarah Lee decided to take a leap of faith, quit their jobs and launch their own brand. These two friends who had a passion for Korean beauty, launched Glow Recipe, which was largely inspired by their own cultural upbringing in South Korea. They noticed a few differences in what the idea of skin care meant across their two cultures. In Korea, skin care and beauty were often seen as a luxury and a way of pampering oneself. In American culture, skin care seemed more like a nuisance of a chore that just had to be done. The women had a goal of changing that narrative through the philosophy of a basic Korean skin care routine refined into smaller and simpler steps, along with the luxurious feel of a complete sensorial experience.

What makes Glow Recipe different?

Glow Recipe aims to create products that are gentle, yet effective in delivering proven results. Their usage of high-quality components such as antioxidant rich fruit extracts, clinically-proven ingredients such as niacinamide and hyaluronic acid, along with a clean and cruelty free stance on beauty, has been making great strides in the ever-changing beauty industry. These days consumers are much more aware and hyper-focused on what they are putting on their face and bodies and pleased with the transparency of what these ingredients are, where they come from and how they can benefit our skin. One element that truly sets this brand apart is their willingness and readiness to listen to their community’s feedback, which resulted in a reformulation of their Blueberry Bounce Cleanser. You could even say, it got a Glow Recipe “glow up.”

With the success of Glow Recipe, the New York City based brand also launched a sister brand Sweet Chef. Early on in their business the two women found themselves, like most entrepreneurs, up working late hours and in dire need of energy to keep them going. To fuel them, they would take ginger shots. Well, that sparked another curiosity of other potential benefits of ginger, specifically for the skin. Amazed by their research, they could not find any other brands utilizing this unsuspecting ingredient. And just like that they launched a new brand focusing on powerful superfood elements: Sweet Chef. Are we sensing a pattern here? Food powered ingredients are not only great for inner beauty, but they can be just as effective for outer beauty!

Now that you’ve got the rundown on the fruity, juicy and delicious Glow Recipe, don’t forget to check out some of their best-selling products. Your skin deserves a little TLC!